The article presents a compelling argument that in the context of contemporary conditions, investments encompass the allocation of capital (in the form of values and resources) into various social and economic activities, provided that such activities comply with pertinent laws and legislative acts. These investments are made to generate economic benefits or produce positive social and environmental impacts. The author astutely observes that investments encompass a broader scope than solely capital investments, as they can pertain to both tangible and intangible assets (real investments) as well as financial instruments such as shares, bonds, and other securities. Capital investments, on the other hand, typically involve the allocation of funds. Notably, investments diverge from capital expenditures in terms of their investment objects. Capital investments align with investments in fixed assets, constituting a subset of capital-forming investments. It is important to recognize that the investment process encompasses more stages than

that of capital investments alone. Moreover, the inclusion of procedures related to the accumulation of funds through the issuance of shares, bonds, and securities further enhances the scope of investment considerations. Additionally, the process of distributing income among investors can be regarded as an additional aspect to be addressed. It is crucial to recognize that all the aforementioned points, parameters, and procedures necessitate the establishment of new relationships in administrative, organizational, legal, and psychological contexts. Therefore, studying these relationships within market conditions and on a novel socio-economic foundation emerges as a paramount objective for national science. to facilitate the development of investment programs. 

Highlights

• The efficacy of social investments is evaluated based on how social programs impact the company’s reputation in the eyes of the investment community.